Nuud: Embracing a Fresh Approach to Deodorant and Sustainable Personal Care

nuud deodorant logo banner with girl and packaging

As consumers grow more conscious of their environmental impact and the ingredients used in personal care products, they increasingly seek out brands that prioritize eco-friendliness, natural formulations, and transparency. Nuud, a Netherlands-based company, has emerged as a leader in this space with their revolutionary deodorant that challenges conventional products on the market. In this blog post, we will uncover the journey of Nuud, explore the science behind their unique deodorant formula, and discuss how the brand’s core values of sustainability and ethical production resonate with today’s eco-conscious consumers.

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The Journey of Nuud:

Co-founders Martijn van Seters and Sjoerd-Jaap Schram recognized a gap in the market for a deodorant that was both effective and environmentally responsible. They embarked on a quest to create a product that would meet these criteria, emphasizing the use of natural ingredients, innovative technology, and a commitment to sustainability. Nuud’s success story began with countless hours of research and development, resulting in the creation of a deodorant that has since gained a dedicated following around the world.

The Science Behind Nuud’s Unique Formula:

Nuud’s deodorant sets itself apart with a distinctive approach to combatting body odor. Instead of relying on aluminum salts to block sweat glands or using synthetic fragrances to mask odors, Nuud focuses on neutralizing the bacteria responsible for causing odor. The star ingredient in their deodorant is micro silver, a natural antimicrobial agent that effectively eliminates odor-causing bacteria without disrupting the skin’s delicate balance.

Nuud’s formula offers several advantages over conventional deodorants:

  1. Waterproof: Nuud’s cream-based formula is waterproof, ensuring that its effectiveness remains uncompromised even during activities like swimming, showering, or intense exercise.

  2. Unisex: Nuud’s fragrance-free formula makes it an ideal choice for individuals of all genders, offering a versatile and inclusive deodorant option.

  3. Minimal application: Due to its concentrated formula and long-lasting effectiveness, Nuud requires only a small amount of product applied every few days, saving consumers both time and money.

  4. Free from irritants: Nuud’s deodorant is formulated without common irritants such as aluminum, parabens, and alcohol, making it suitable for individuals with sensitive skin or allergies.

Nuud’s Commitment to Sustainability and Ethical Production: Nuud’s dedication to environmental responsibility and ethical production is evident in every aspect of their brand, from sourcing ingredients to packaging and distribution.

  1. Ingredient sourcing: Nuud prioritizes the use of natural, ethically sourced ingredients in their formulations, ensuring that their products are gentle on the skin and environmentally friendly.

  2. Sustainable packaging: Nuud’s deodorant tubes are made from bioplastic derived from sugarcane, significantly reducing the amount of plastic waste generated compared to conventional packaging. Their outer packaging is also made from biodegradable cardboard, further minimizing their environmental impact.

  3. Refill system: To encourage reuse and reduce waste, Nuud offers a convenient refill system where customers can purchase larger tubes of deodorant to refill their smaller, travel-sized tubes.

nuud person using deodorant


With their groundbreaking deodorant formula and dedication to sustainability and ethical production, Nuud has successfully carved out a niche in the personal care industry. Their commitment to creating products that are not only effective but also gentle on the skin and the environment resonates with a growing number of consumers seeking eco-friendly alternatives to traditional personal care items. By choosing Nuud, you can enjoy a fresh and odor-free experience while supporting a brand that puts the health of its customers and the planet at the forefront of its mission. As Nuud continues to innovate and expand its product offerings, it is poised to remain a key player in the sustainable personal care movement, inspiring other brands to follow suit and prioritize eco-friendly practices.

In addition to their flagship deodorant, Nuud has the potential to diversify their product line to include other eco-conscious personal care items, such as sustainable toothpaste, shampoo, and body wash. This expansion could attract a wider audience of consumers seeking to reduce their environmental impact and adopt a more holistic approach to their personal care routine.

As awareness around the importance of sustainable and natural personal care products grows, Nuud serves as a shining example of a brand that has successfully aligned its values with consumer preferences. Their dedication to creating effective, gentle, and environmentally responsible products has not only garnered a loyal following but also demonstrated that it is possible to make a positive impact on the planet without compromising on quality or performance.

In conclusion, Nuud’s innovative approach to deodorant, coupled with their unwavering commitment to sustainability and ethical practices, has established them as a standout brand in the personal care industry. If you’re seeking an effective, gentle, and environmentally friendly deodorant option, Nuud is certainly worth trying. By opting for Nuud, you not only invest in a product that keeps you fresh and odor-free but also contribute to a more sustainable and healthier planet for generations to come. Experience the Nuud difference and join the growing community of eco-conscious consumers who are making a positive impact on the world through their personal care choices.

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